Partnership to Boost Ghanaian Football
Today's agreement means more than a sponsorship – it's a bold investment in the future of Ghana football.
- Vice President of the GFA
Procus Ghana Limited, producers of Kivo products, has joined forces with the Ghana Football Association (GFA) in a three-year partnership deal. The agreement, signed on Thursday, May 28, at the GFA Secretariat, will see Kivo products headline the GFA's juvenile competitions.
The Kivo Juvenile Championship will begin at the regional level with affiliated U-17 clubs in the region. Procus Ghana Limited is looking to strengthen the future of Ghana football by targeting the next generation. 'As a brand, we believe if we begin with the grassroots, they will grow with us and at the same time they will become better,' the Marketing Manager of Procus Ghana Limited, Evans Kwofie said.
The deal is set to bring in millions of cedis to the Ghanaian football industry. Procus Ghana Limited will also make provisions for other national teams as well as the respective leagues. While juvenile football will be the starting point of the partnership, the company will also make investments in the Black Stars campaign at the upcoming 2026 FIFA World Cup in North America.
Evans Kwofie, Marketing Manager of Procus Ghana Limited, expressed the company's commitment to Ghanaian football. 'We want to start from the juvenile level knowing very well they will grow with us and develop to become better footballers and athletes in future,' he said. This approach is designed to benefit the company in the long run, as the footballers will grow up to be fans of Kivo products.
As part of the deal, Procus Ghana Limited will also provide resources and support to football development programs in Ghana. The company is committed to investing in the next generation of footballers in the country and the deal is set to bring in much-needed investment and resources for the sport.
The Ghana Football Association has welcomed the partnership, describing it as 'a bold investment in the future of Ghana football.' The deal is set to bring in millions of cedis to the Ghanaian football industry, providing a much-needed boost to the sport. The association is confident that the partnership will yield positive results and is seen as a significant step in promoting football development in Ghana.
Many are hoping that the partnership will bring in much-needed investment and resources for Ghanaian football. The partnership is a positive development for the sport, and Procus Ghana Limited is looking to invest in the future of Ghanaian football by targeting the next generation.
Key Facts
- The partnership deal is worth millions of cedis.
- The Kivo Juvenile Championship will begin at the regional level with affiliated U-17 clubs in the region.
- Procus Ghana Limited will also make provisions for other national teams as well as the respective leagues.
- The company will provide resources and support to football development programs in Ghana.
- The partnership is set to bring in millions of cedis to the Ghanaian football industry.
The Ghana Football Association welcomes the partnership and believes it will have a positive impact on the sport. The deal will bring in millions of cedis to the Ghanaian football industry, providing a much-needed boost to the sport.
As part of the deal, Procus Ghana Limited will also make provisions for the Black Stars campaign at the upcoming 2026 FIFA World Cup in North America. The company is looking to invest in the future of Ghanaian football by targeting the next generation.
The partnership is seen as a significant step in promoting football development in Ghana. With the deal, Procus Ghana Limited is looking to invest in the future of Ghanaian football, and the Ghana Football Association is confident that the partnership will yield positive results.
The partnership is a positive development for Ghanaian football, and many are hoping that it will bring in much-needed investment and resources for the sport. Ghana Football Association Vice President described the partnership as a bold investment in the future of Ghana football.
Evans Kwofie, Marketing Manager of Procus Ghana Limited, also expressed the company's commitment to Ghanaian football. 'We believe that if we start from the grassroots, they will grow with us and at the same time they will become better,' he said.
The Ghana Football Association has welcomed the partnership, and many are hoping that it will bring in much-needed investment and resources for the sport.