Pickleball Takes Center Stage in Philippines with SM Active Hub

The Philippine pickleball boom has reached new heights with the rapid expansion of SM Active Hub, a sports and wellness initiative by SM Supermalls. In 2026 alone, SM Active Hub has accelerated its nationwide expansion, opening new pickleball courts across key SM malls.

As of today, SM Active Hub boasts a staggering 86 pickleball courts in 29 locations, cementing its position as the leading destination for sports and community experiences in the Philippines. Long before it became a trend, SM Supermalls was already building sports and recreational spaces, evolving its malls into vibrant hubs where communities can move, connect, compete, and unwind. SM Supermalls has a long history of recognizing the importance of a healthy lifestyle and community bonding.

SM Supermalls has been at the forefront of promoting sports and wellness in the Philippines, recognizing that a healthy lifestyle and community bonding are crucial. Through SM Active Hub, the company has created a comprehensive sporting ecosystem that caters to various interests and skill levels. The initiative provides a platform for enthusiasts to hone their skills, creating opportunities for socializing and building relationships within the community.

SM Supermalls' vision for a more active and connected community has resonated with Filipinos, who have taken advantage of the unique services offered by SM Active Hub. The initiative not only provides state-of-the-art facilities and expert coaches but has also fostered a sense of community among enthusiasts. Filipinos of all ages and skill levels have been drawn to SM Active Hub's pickleball courts, which have become a sensation.

Pickleball is a rapidly growing sport globally, and the Philippines is no exception, with the sport becoming increasingly popular. With its accessibility and social nature, pickleball has become a hit among Filipinos, who appreciate its relaxed and friendly atmosphere.

SM Supermalls continues to innovate and adapt to the changing needs of its customers, prioritizing community engagement and wellness. As the Philippine pickleball boom continues to grow, SM Active Hub remains a leading force in promoting sports and wellness in the country. The company's commitment to providing world-class sporting facilities and expert guidance has helped SM Active Hub cement its position as a leader in the industry.

SM Active Hub's commitment to providing top-notch facilities and expert guidance has made it poised to continue its rapid growth and become a household name in the Philippines, offering an unparalleled sports and community experience.