Stephen Curry Inks Long-Term Shoe Deal with Chinese Sportswear Company Li-Ning

Stephen Curry, a 9-time NBA All-Star, has signed a long-term deal with Chinese sportswear company Li-Ning, reportedly worth hundreds of millions of dollars. The deal will see Curry partner with the company on brand creation, product development, and sports culture initiatives. Curry's Curry Brand announced the partnership on Monday, saying it will 'keep building Curry's global reach in basketball, golf, and lifestyle.'

Curry has been a global basketball icon for over a decade, and has been looking to expand his reach beyond the NBA. With Li-Ning, he hopes to tap into the massive Chinese market and create a global brand that transcends sports. The partnership comes at a time when Nike, Curry's former shoe partner, is facing intense competition from Chinese sportswear companies like Li-Ning, which have been investing heavily in basketball and other sports in recent years.

According to sources close to the deal, Curry will receive a significant upfront payment from Li-Ning, which will also provide him with a substantial royalty on each shoe sold. The deal is expected to be one of the largest endorsement deals in the history of the NBA, with a massive upfront payment and a percentage of revenue from shoe sales.

Li-Ning has already signed deals with several top NBA players, including Jimmy Butler and Damian Lillard. The partnership with Curry is seen as a major coup for the company, which has been looking to increase its presence in the global sports market. Under the deal, Curry will work closely with Li-Ning to create a new line of shoes and apparel that will be designed specifically for the Chinese market.

The partnership presents a major opportunity for Curry to tap into the massive Chinese consumer market and create a global brand that is not tied to the NBA. Li-Ning has a long history in the Chinese sports industry, dating back to the 1990s. The company was founded by Chinese entrepreneur Li Ning in 1989 and has since grown into one of the leading sportswear companies in the country.

As part of the deal, Curry will also work closely with Li-Ning to create a new line of golf shoes and apparel, a move that will allow him to tap into the growing golf market in China and create a global brand that is not tied to the NBA. The deal has already generated significant buzz in the sports world, with many analysts seeing it as a major opportunity for Li-Ning to tap into the global sports market and create a global brand that is not tied to the NBA.

Curry's partnership with Li-Ning is set to be a major talking point in the sports world for the foreseeable future, with many fans and analysts eagerly awaiting the release of new shoe and apparel designs. The partnership has the potential to take Curry's brand to new heights and cement his status as a global sports icon.

The partnership of a lifetime. pic.twitter.com/PtnTakEf4a — Stephen Curry (@StephenCurry30) June 1, 2026