When Sabastian Sawe crossed the finish line at the London Marathon, he made history by becoming the first person to run an official marathon in under two hours. His record-breaking time of 1hr 59min 30sec sent shockwaves through the running community, with many wondering what had given him the edge. Sawe's success can be attributed, in part, to a secret nutrition sauce developed by Swedish company Maurten. They're a company that's been working behind the scenes with some of the world's top athletes, providing them with a unique sports drink and bicarb system that's been shown to improve performance.
Maurten, founded in 2015, has been providing athletes with a unique system. The company's head of nutrition, Tobias Christensson, explains that their initial differentiator was the creation of a sports drink that employed a novel hydrogel as a 'vehicle' to transport carbohydrates. This allowed for greater quantities of carbohydrates to be taken on board during exercise without the gastrointestinal problems expected with most sports drinks. It's a system that's proven to be effective, and it's what sets Maurten apart from other companies.
But how does it work? The hydrogel technology bypasses the stomach and is absorbed in the intestine. This allows for rapid replenishment of glycogen energy stores. It's particularly important for athletes like Sawe, who need to maintain a high level of energy output over a prolonged period. Christensson says that the technology is an 'absolute gamechanger'. It's been shown to improve performance in a number of studies.
One study found that an athlete attempting a marathon at two-hour pace would be entirely depleted of glycogen energy stores within 85 minutes if they took on no additional carbohydrates. Maurten's method of rapid replenishment is vital to anyone seeking to push such boundaries. The company's bicarb system, which employs the same hydrogel technology, has also been shown to improve performance. It does this by neutralising excess hydrogen ions associated with muscular fatigue.
Sawe's coach, Claudio Berardelli, was introduced to Maurten's products and was impressed by the science behind them. He didn't think twice about working with the company to develop a customized nutrition plan for Sawe. The plan included a combination of the sports drink and bicarb system. The plan was put to the test at the London Marathon, where Sawe consumed large quantities of the sports drink in the two days leading up to the race. He then took on a specific amount of carbohydrates and bicarb during the race itself.
The results were astonishing, with Sawe crossing the finish line in a record-breaking time. But what's even more impressive is the fact that Sawe's achievement isn't an isolated incident. Since 2018, every men's and women's marathon world record has been run by an athlete using Maurten nutrition products. The company has become a go-to for elite athletes looking to gain a competitive edge. Its products are now ubiquitous at major marathon competitions.
Olof Sköld, co-founder and chief executive of Maurten, says they don't have the megaphone that the shoe industry has. They're not that visible, but if you talk to the athletes and coaches, the elite world knows who they are. They're a company that's making a name for themselves in the running community.
As for what's next, Maurten is already working on new products. They're looking to expand their operations. The company is planning to relocate to a custom-built facility in Gothenburg, where it will be able to develop and manufacture its products on a larger scale. With Sawe's record-breaking achievement still fresh in the minds of the running community, it will be interesting to see what the future holds for this innovative company and its athletes. They won't be stopping anytime soon, and they're likely to continue making waves in the running world.
Key Facts
- Sabastian Sawe became the first person to run an official marathon in under two hours
- Sawe's record-breaking time was 1hr 59min 30sec
- Maurten's sports drink and bicarb system use hydrogel technology to bypass the stomach and be absorbed in the intestine
- The technology has been shown to improve performance in a number of studies
- Since 2018, every men's and women's marathon world record has been run by an athlete using Maurten nutrition products