The construction industry in Ghana is getting a fresh injection of international design tech as PHOMI officially signs on as the Wall Cladding Partner for the upcoming reality series, The Build Project. With the show set to hit screens this June, the brand is positioning itself to show viewers that their walls don’t have to be just bricks and cement paint.
PHOMI is bringing its signature mineral composite technology to the local scene. This isn't just standard wallpaper or regular tiles; it’s a high-end finish that mimics the look and feel of leather, stone, concrete, and even wood textures. For a homeowner looking to upgrade their living room without the messy, time-consuming chaos of traditional masonry, this is a product that promises a quicker, cleaner transformation.
PHOMI represents innovation, design excellence, and the future of modern finishing solutions. Their products immediately elevate spaces visually while also offering durability and versatility. Having them join The Build Project allows viewers to experience world-class wall cladding solutions in a practical and relatable way.
That insight comes from Louis Sakyiamah, popularly known as Lexis Bill, who serves as the Executive Producer for the show. Lexis Bill has been pushing to make The Build Project a masterclass in modern Ghanaian construction. He is moving away from textbooks and into real-life application where people can see the mistakes and the victories in real-time.
Godwin Porda, the Managing Director of PHOMI, believes the partnership is a natural fit. He points out that the goal isn't just to sell a product, but to teach the local market that building today requires a balance of beauty and grit. Their materials are designed to be weather-resistant and tough enough for the tropical climate. This climate is always the biggest headache for anyone renovating a house in Accra or Kumasi.
What makes this interesting for the average person is the range of finishes they offer. Whether it's a sleek, woven look for an office foyer or a rugged, stone-textured feature wall for a home bedroom, the mineral composite boards are designed to handle both commercial and residential traffic. You don't have to break the bank on imported natural stone when you can get the exact same visual weight with a fraction of the installation stress.
This partnership adds a layer of professionalism to The Build Project’s growing list of stakeholders. The show is building an ecosystem that includes experts in roofing, insurance, tiles, and smart home technology. By bringing these brands together, the production is creating a directory for people who want to renovate their homes but don’t know which contractors or products are actually reliable.
The Anatomy of Modern Renovation
If you have ever tried to renovate a kitchen in Ghana, you know the cycle of stress. This includes finding the right materials, dealing with artisans who might vanish for two weeks, and worrying about whether the finish will peel off when the rain season hits its peak. The Build Project is attempting to solve this by documenting the entire journey from concept to handover. It creates a bridge between the brands that make the products and the end-users who just want a house that looks like the ones they see on Pinterest.
With PHOMI joining the fold, the show now has the ability to demonstrate advanced wall installation techniques that aren't yet common in our local building culture. This kind of knowledge sharing shifts the needle in an industry that has been relying on the same old methods for decades. As the June premiere on Joy Prime and Joy News approaches, viewers will observe whether these international-grade finishing solutions can truly stand the test of our unique environment over the next five to ten years.
The show isn't just about showing off fancy marble-look walls; it's a test of how these materials perform under real Ghanaian conditions. Every episode will likely focus on a different stage of construction, forcing brands to put their claims to the test in front of a national audience. For the average Ghanaian developer or DIY enthusiast, this is essentially a free, high-production tutorial series that could save them millions of cedis in trial-and-error costs.