BTS, the mega-popular K-Pop group, made a triumphant return to the stage after a years-long hiatus, taking home the biggest prize of the night at the 52nd American Music Awards. They won the best artist award for their new album Arirang, a feat that was endorsed by the crowd, who feverishly chanted their name. The crowd's enthusiasm was a clear indication of BTS's enduring popularity.
The members of BTS, who temporarily disbanded in 2022 to complete their mandatory South Korean military service, returned to the stage in March. They topped the charts with Arirang and sent fans into a rapture after announcing a world tour. The response to their new album was mixed, but their success at the AMAs confirms their ongoing appeal. They're repositioning themselves as a global force to be reckoned with.
“We made it once again,” BTS member RM said while accepting the coveted trophy in Las Vegas on Tuesday. “It's an honour to have this precious award after everyone's done their military service … Our biggest thanks and gratitude goes to the ‘ARMYs’ [fans] all over the world who stood by us for the past 13 years.”
BTS also won the best male K-Pop artist award and song of the summer gong for their track Swim. Swim is the lead single of their first album since returning to the limelight earlier this year. Their leather-clad opening performance of Hooligan truly riled up the crowd. The seven-member group, largely credited for bringing K-Pop to global audiences, pipped AMA veteran Taylor Swift. She didn't win any trophies, continuing her dry run from last year.
Swift remains the award show’s most decorated artist, with 40 prizes to her name. Her chart-topping hit The Fate of Ophelia didn't receive any awards. It lost twice to HUNTR/X’s Golden – first in the song of the year category and then in best pop song. Golden won three awards, marking another shining moment for K-Pop at the AMAs. It won song of the year and best pop song. It also claimed best vocal performance for HUNTR/X members EJAE, Audrey Nuna, and Rei Ami.
The song features in Netflix’s record-breaking animated film K-Pop Demon Hunters. It also won an Academy Award this year for best original song. You might be confused about how both BTS and HUNTR/X – two decidedly non-American groups – could feature so prominently at the American Music Awards. You're not alone. The AMAs are open to artists from around the globe. The only requirement is that their music is released and distributed in the US.
KATSEYE continued the theme throughout the ceremony, emceed by Queen Latifah. They picked up the best new artist prize. Technically, KATSEYE is a global act – with its six members hailing from different countries. KATSEYE is co-managed by the South Korean entertainment giant HYBE, which also manages BTS. This makes it arguably another win for K-Pop. Sabrina Carpenter won album of the year with the deliciously cheeky Man’s Best Friend. She also won best pop album and best female pop artist.
Justin Bieber was named best pop artist. It's his first win after years largely out of the spotlight. Zara Larsson took home prizes for breakthrough album of the year with Midnight Sun. She also won collaboration of the year with Stateside, which she released with PinkPantheress. The Black Eyed Peas appeared on stage together to accept the award for best throwback song for Rock That Body. It was a particularly nostalgic moment for Millennials.
The night was punctuated with blast-from-the-past songs from Hootie & the Blowfish, The Pussycat Dolls, Busta Rhymes, and New Kids on the Block. But perhaps the most endearing performance was Billy Idol's. He accepted the Lifetime Achievement Award for his 50 years in the business. Then, he sent the crowd into a tizzy with a rendition of both Eyes Without a Face and Dancing with Myself. At the age of 70, the punk rocker's still got it.
He's still performing with the same energy and passion as he did in his younger years.
Key Facts
- BTS won the best artist award for their new album Arirang
- They also won the best male K-Pop artist award and song of the summer for their track Swim
- HUNTR/X’s Golden won three awards, including song of the year and best pop song
- KATSEYE picked up the best new artist prize
- Sabrina Carpenter won album of the year with Man’s Best Friend
- Justin Bieber was named best pop artist
- Zara Larsson won prizes for breakthrough album of the year and collaboration of the year
- The Black Eyed Peas accepted the award for best throwback song for Rock That Body
- Billy Idol received the Lifetime Achievement Award for his 50 years in the business
The K-Pop industry is continuing to grow in popularity. It's clear that groups like BTS and HUNTR/X are leading the charge. Their success at the AMAs is a testament to their hard work and dedication to their craft. They're committed to creating music that resonates with fans around the world. With the rise of K-Pop, it's likely that we'll see more international artists taking the stage at American music award shows in the future.
The AMAs provide a platform for artists to showcase their talent and connect with fans from different cultures. The awards are open to artists from around the globe. The only requirement is that their music is released and distributed in the US. This allows artists from different countries to participate and compete. With the help of social media, it's easier than ever for fans to discover new music and artists from around the world.
So, it's no surprise that K-Pop has become a global phenomenon. Fans from all over the world are tuning in to watch their favorite artists perform.
The future of K-Pop looks bright, with new groups and artists emerging all the time. Groups like BTS and HUNTR/X are paving the way for others to follow. Their success is a testament to the power of music to bring people together from around the world. If you haven't checked out K-Pop yet, now is the perfect time to give it a try. You might just discover your new favorite artist or group. You won't regret it – K-Pop has something for everyone.
The 52nd American Music Awards was a night to remember, with K-Pop groups like BTS and HUNTR/X taking center stage. Their success is a testament to the growing popularity of K-Pop. It's also a testament to the power of music to bring people together from around the world. As the K-Pop industry continues to evolve, it will be exciting to see what the future holds for these talented artists and their fans. They're sure to continue making music that inspires and delights fans around the world.