Women, Wealthy, and Young Aussies Fuel One Nation Support Surge

According to an analysis of Resolve Political Monitor data from May 2025 to May 2026, One Nation's appeal has expanded across all demographics, ages, income, and education levels. The party's appeal has significantly increased across all groups since then.

But 12 months ago, just 7% of men and 6% of women said they would vote for One Nation. Since then, support among men has risen to 22%, and among women, it has risen to 24%. The party's vote has effectively doubled in both men and women.

One Nation's primary vote at the last election was 6.4%. The party's support has grown from two percent to 18% in the inner city, a ninefold increase in one year. In suburban Australia, 24% of voters now back One Nation, as do 25% in regional areas and 27% in rural Australia. The party's popularity has more than quadrupled in regional areas and quadrupled in rural Australia.

According to the Resolve analysis, just 4% of 18-34-year-olds said they backed the party at the last election. Since then, the proportion of One Nation supporters in the demographic has almost quadrupled to 15%, with support bleeding from the two major parties and the Greens. The party's support among young voters has seen a significant increase.

Party member Railene Turner, 56, pointed to One Nation's income splitting and family tax policy as a major draw. “That makes so much sense … one partner might not be well, and they can't work, so to be able to split that income makes a massive difference,” she said. The policy has been praised by some as a practical solution to the country's economic problems.

And while a typical One Nation voter is still more likely to be aged over 55, living in a rural or regional area and be either retired, unemployed, or holding a trade qualification, rising support for the party across the board underscores the growing threat Hanson's outfit poses to both major parties. The party's growth in popularity has far-reaching implications for the country's politics.

Hanson told The Sydney Morning Herald that women were flocking to One Nation because “women voters are seeing what I’ve warned about.” “These woke ideologies being taught in classrooms, boys in girls' toilets, men in women's sport, the late-term abortion changes,” she said. The senator believes women are responding to her warnings about specific issues.

Hanson said on Monday that she was ready to be prime minister, should One Nation's polling deliver her the numbers to form government. The veteran senator, 72, is considering a move to the lower house and is said to be eyeing either the Coalition-held seats of Capricornia and Wright or the Labor-held seats of Oxley and Blair. The party leader sees the lower house as a potential stepping stone to national office.

The Resolve analysis covers 12 months of polling from May 2025 to May 2026. It's broken up into quarterly data and involves a sample size of about 5400 people, with a margin of error of about 1.3%. The poll provides a comprehensive picture of the country's political landscape.

One Nation's rise to power could shake up the two-party system, with major implications for the country's future. The party's focus on family and women's issues has resonated with many voters, and its policies on income splitting and family tax have been praised by some as a common-sense solution to the country's economic woes. The party's policies have been viewed positively by some due to their practical nature.

But critics argue that One Nation's divisive rhetoric and social media posts have sparked controversy and division among the community. Critics claim the party's rhetoric is causing division among the community. As the party continues to gain momentum, its leaders will need to navigate these challenges and convince voters that they are a viable alternative to the major parties. The party must address concerns about its divisive rhetoric and social media activity.

One Nation's growing support has also been linked to the party's outreach efforts in urban areas. The party has established a strong online presence, and its social media accounts are filled with messages and photos that resonate with young and urban voters. The party's online presence has helped attract new supporters.

Hanson said that One Nation's policies were designed to appeal to women who are struggling to balance work and family responsibilities. “We're talking about women who are feeling overworked, and underpaid, and who are struggling to make ends meet,” she said. The party's policies aim to address the economic difficulties faced by working women.

But Labor and the Coalition have been quick to distance themselves from One Nation's policies and rhetoric. “One Nation's policies are not aligned with our values,” said a Labor spokesperson. “We believe in a more inclusive and diverse society, and we will continue to stand up for the values of fairness and decency that underpin our democracy.” Labor has rejected One Nation's policies due to their perceived lack of inclusiveness.

The Coalition has also rejected One Nation's policies, with a spokesperson saying that the party's policies were “too radical” and “not aligned with our values.” The Coalition views One Nation's policies as too extreme for their liking. The party's policies are deemed to be radical by the Coalition.

One Nation's primary vote has risen to 24%. The party now has more female supporters than males. One Nation's support has grown from two percent to 18% in the inner city. This represents a significant increase in urban areas. The party's support has grown from four percent to 15% among 18-34-year-olds. The party's popularity has seen a significant increase among young voters.

One Nation's leader, Pauline Hanson, is considering a move to the lower house. The party's growing support base suggests that the party will continue to make waves in Australian politics.