New Raiz Invest CEO Craig Keary to Scale Business to Greater Heights

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Australian fintech disruptor Raiz Invest has appointed Craig Keary as its new CEO, succeeding Brendan Malone after a six-year tenure that steered the company through its critical early growth and ASX listing.

Raiz Invest is a micro-investing platform that helps everyday Australians turn their everyday digital pocket change into a multi-billion-dollar compounding juggernaut through its round-up model. The company's financial foundations are securely set in profitable territory, with active customer numbers hitting a hefty 347,354 users, collectively pushing the company's funds under management to a towering $2.04 billion.

With its financial foundations securely set in profitable territory, the Raiz board decided the time was ripe to hand the baton to a corporate heavyweight capable of scaling the business to even greater heights. Enter fintech and digital platform heavyweight Craig Keary, who officially took the reins on June 1st as chief executive officer.

Keary brings significant wealth-management pedigree to the corporate table, including high-profile executive stints at Tier-1 blue-chip institutions Westpac, HSBC, and AMP Capital. Notably, he served as the chief executive officer of online broker Selfwealth, where he guided the platform through its high-stakes takeover by international digital wealth and micro-investing player Syfe.

Keary says his mandate is to streamline internal operations and roll out advanced product models, driven by a personal corporate philosophy that long-term wealth accumulation should be a quiet, automated routine running seamlessly in the background of everyday life. The incoming hire is a firm believer that turning investing into an automatic micro-habit is as much about well-being as wealth creation.

He advocates removing emotion from the process to help investors avoid panic-driven decisions that often prove most costly when markets turn volatile. It is a systematic approach he views as a powerful vehicle for practical financial literacy, with a core focus on getting kids into the game early by teaching them how to save, invest and respect money through simple digital habits.

The company's encouragement of younger customers appears to be paying dividends, with Kids portfolios increasing 26.4% year on year. The core engine driving this habit is a passive, opt-in financial assistant delivered through a slick mobile app. By hooking directly into a user's bank card, the platform rounds up everyday purchases, such as a morning flat white or a grocery run, to the nearest dollar and funnels that spare change straight into an exchange-traded fund portfolio.

The approach is reinforced through systematic dollar-cost averaging, where money is invested at regular intervals regardless of whether markets are soaring or slumping. By automatically buying more shares when prices are low and fewer when they are high, the strategy steadily smooths the average purchase price over time, helping remove emotion from the investment process.

The macro scale of this micro-habit is already looking big, with active customer numbers hitting a hefty 347,354 users, collectively pushing the company's funds under management to a towering $2.04 billion. What makes this momentum particularly impressive is the broader economic backdrop, amidst persistent cost-of-living crunches and cooling retail investor sentiment, everyday Australians appear to be leaning more heavily than ever on these automated micro-investments to grow their wealth.

Importantly, the stickiness of Raiz's users seems to have also answered the old tech sector critics, who have spent years wondering when the micro-investing model would actually translate into bottom-line profits. As a prime example, a restructuring of the platform's fee schedule, which took effect in August 2025, added an extra $1 to monthly maintenance fees for its Regular and Plus plans.

Still, far from deterring users, the fee adjustment simply highlighted the platform's power. Average revenue per user climbed an impressive 14.1 per cent to $86.61, proving that customers are more than willing to pay for a service that frictionlessly automates their financial discipline.

For Raiz, that cash-printing moment has arrived with resounding clarity, setting a strong tone for the upcoming full-year results. Statutory net profit after tax for the six months to December 2025 came in at $3.52 million, boosted by a $2.68 million deferred tax asset recognised after management determined past tax losses were likely to be recovered.

Even excluding the one-off accounting benefit, the company still posted a solid underlying profit of $836,000 – a dramatic turnaround from the $1.1 million loss recorded in the previous corresponding period. That bottom line was supercharged by a 23.9 per cent increase in the company's funds under management.

With Keary at the helm, Raiz Invest is poised to scale its business to greater heights, capitalizing on the growing demand for automated micro-investments and financial literacy among everyday Australians. The company's focus on teaching kids to save, invest, and respect money through simple digital habits is a powerful vehicle for practical financial literacy, driven by a personal corporate philosophy that long-term wealth accumulation should be a quiet, automated routine running seamlessly in the background of everyday life.

The single sharpest fact in one or two punchy sentences. Who did what, where, when, and why it matters. Not a summary of everything — the one thing that makes someone stop scrolling. A reader who only reads this paragraph must understand what happened.

Australian fintech disruptor Raiz Invest has appointed Craig Keary as its new CEO, succeeding Brendan Malone after a six-year tenure that steered the company through its critical early growth and ASX listing. Raiz Invest is a micro-investing platform that helps everyday Australians turn their everyday digital pocket change into a multi-billion-dollar compounding juggernaut through its round-up model. The company's financial foundations are securely set in profitable territory, with active customer numbers hitting a hefty 347,354 users, collectively pushing the company's funds under management to a towering $2.04 billion.