Bluesky's User Base Suffers Significant Decline

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According to data from digital intelligence provider Similarweb, Bluesky’s mobile app had 10.4 million monthly active users worldwide in June 2026, down 27.2% year-over-year. In addition, mobile daily active users continued to decline, falling 25.6% year-over-year in July to around 3 million. This decline is a significant drop from the peak user base Bluesky reached after it was launched.

The decline in user engagement on Bluesky indicates that even though the app continues to add registered accounts, fewer people are using its mobile app on a regular basis. This also suggests that some of those who joined Bluesky due to their dissatisfaction with X post-elections haven’t stuck around long-term. The lack of user retention on Bluesky raises questions about the app's ability to maintain its growth momentum in the competitive social media landscape.

BlueSky, which was launched in 2024, has been trying to compete with Twitter (now known as X) by offering a decentralized platform that allows users to take control of their data. The platform has been gaining popularity, especially after the US elections in 2024, when several users left Twitter in protest. However, the app has struggled to sustain its growth and user engagement.

Despite its efforts to differentiate itself from other social media platforms, Bluesky is facing stiff competition from established players like X and Facebook. The decline in user engagement on Bluesky could be a result of the platform's lack of mainstream appeal or its inability to compete with the features offered by its competitors.

Bluesky's decline in user engagement comes at a time when social media platforms are facing increasing scrutiny over their impact on society. The platform's struggle to retain users highlights the challenges faced by new entrants in the competitive social media landscape.