The new national pageant Reina Filipinas is making its big push for aspirants this June 24. The organization calls it the "Grand Call for Candidates" — a chance for hopefuls to take their first step toward representing their community on the national stage.

The event happens at 42 Scout Borromeo in Quezon City on Wednesday, June 24, at 3 P.M. The pageant posted on social media: "Join us for the Grand Call for Candidates and take the first step toward representing your community on the national stage."

Applicants are told to come in "clean [and] simple" attire — no fancy gowns or heavy makeup. The post also reminded everyone to "FOLLOW THE GRAND JOURNEY."

The deadline for applications is June 30, so the June 24 event is essentially a last push to get candidates in before the cut-off.

Reina Filipinas is a fresh name in the pageant scene. It's positioning itself as a platform for young Filipinas who want to represent their hometowns or regions at a national level. The organization hasn't announced prizes or the final coronation date yet, but the Grand Call is the first big on-ground activity.

For those interested, the address is 42 Scout Borromeo, Quezon City — near the Tomas Morato area, known for restaurants and events spaces. Aspirants are advised to bring their requirements and be ready for initial screening.

What happens at the Grand Call

The event isn't just a meet-and-greet. Organizers will likely do initial interviews, check documents, and give candidates a rundown of what to expect. It's the first filter before the actual competition begins.

Candidates should prepare basic info: age, height, educational background, and why they want to join. The pageant hasn't specified age limits yet, but most national pageants in the Philippines accept women 18 to 26 years old.

Why this matters

The Philippines has a crowded pageant market — Miss Universe Philippines, Miss World Philippines, Miss Philippines Earth, and now Reina Filipinas. A new pageant means more opportunities for young women who may not fit the mold of the bigger organizations. It also means more regional representation, since many national pageants now require candidates to come from specific provinces or cities.

Reina Filipinas hasn't confirmed if winners will go to an international competition. But the name suggests it might be a feeder pageant for global titles.

For now, the focus is on June 24. Aspirants who miss this call can still apply online until June 30, but the on-site event gives them face time with organizers — always an advantage in pageantry.

"Join us for the Grand Call for Candidates and take the first step toward representing your community on the national stage."

That's the message from Reina Filipinas. For any young Filipina dreaming of a crown, the door opens on June 24.