MTN Home Named Title Sponsor of The Build Project

The Build Project, Ghana’s premier home renovation and construction television series, has announced MTN Home as its title sponsor for its first season. As part of the partnership, MTN Home will highlight the role of reliable, high-speed internet in contemporary homes, demonstrating its significance in supporting productivity, security, entertainment, education, and convenience for families across Ghana.

The Build Project, which premieres this June on Joy Prime and Joy News, follows the real-life renovation of a residential property from concept to completion. Along the way, viewers will gain valuable insights into construction, architecture, roofing, tiling, insurance, technology, home improvement, and modern living solutions through expert guidance and real-world demonstrations. Speaking on the partnership, Lexis Bill, Host of The Build Project and Managing Director of Sixel Limited, described the collaboration as a natural fit, bringing together two organizations that share a common goal.

“Today’s home is more than a physical structure. It's a connected space where people work, learn, entertain, communicate, and manage their lives,” Lexis Bill said. “MTN Home represents the essential layer of connectivity that powers modern living, making them the perfect title sponsor for The Build Project. Together, we will demonstrate how technology and connectivity are becoming integral components of every successful home, and what benefits they bring to families across Ghana.”

The partnership will see MTN Home integrated throughout the series, showcasing the numerous benefits of fast and reliable connectivity in modern living, such as increased productivity, enhanced security, and improved entertainment options. Viewers will see firsthand how MTN Home's services can transform their daily lives.

The partnership further strengthens The Build Project's growing portfolio of industry-leading partners and reinforces its position as Ghana’s most comprehensive television platform dedicated to the building, construction, and home improvement sector. The collaboration will also provide a unique opportunity for MTN Home to showcase its services and reach a wider audience.

Dorinda Bruce-Acquah, Senior Manager, Home Commercial and Marketing at MTN Home, said: “At MTN Home, we believe every modern home deserves fast, reliable connectivity. Our partnership with The Build Project provides a unique platform to educate and inspire homeowners while demonstrating how technology can improve the way we live. We are excited to support a project that aligns with our vision of enabling the benefits of a modern connected lifestyle for all Ghanaian families.”

As part of the partnership, The Build Project will highlight the impact of MTN Home's services on the daily lives of Ghanaian families, showcasing the benefits of fast and reliable connectivity in real-life scenarios. The partnership will demonstrate how MTN Home's services can address the unique needs of families in Ghana, providing them with the tools and resources they need to build smarter, more connected homes.

According to Lexis Bill, the partnership reflects a shared commitment to empowering Ghanaians with practical knowledge, innovative solutions, and the tools needed to build smarter, more connected homes. The collaboration will help to drive industry growth and development, and establish Ghana’s television industry as a leader in innovative partnerships.

Season One of The Build Project will premiere this June on Joy Prime and Joy News, offering viewers an exclusive look at the partnership and showcasing the benefits of fast and reliable connectivity in modern living.

In the context of The Build Project, MTN Home’s partnership is a significant milestone in the development of Ghana’s television industry, emphasizing the importance of innovative partnerships in driving growth and progress. The collaboration between The Build Project and MTN Home sets a new standard for television partnerships in Ghana, demonstrating the impact of innovative collaborations in driving industry growth and development.