Karamo Brown, the life coach who made you cry on Netflix's "Queer Eye," has a new gig: AI wellness guru. On Thursday, he launched Kē, an app that packs his brand of tough-love encouragement into a digital clone of himself.
Brown spent a year and a half working on his own life — fitness, nutrition, meditation, sobriety, relationships, personal growth. Now he wants to help you do the same, but he can't be everywhere at once. So he built an AI version of himself instead.
Kē isn't just another meditation app. It's a full wellness suite. You tell it what workout equipment you have, and it builds a fitness plan around that. It scans your kitchen — figuratively — and suggests meals from the food you already have. Don't like the plan? Ask the AI chatbot to swap things out. Each workout comes with a guided video so you don't hurt yourself.
The meditation section targets specific emotions — anxiety, stress, anger — with videos Brown filmed. There's also a community feature where users can join groups around shared experiences, like sobriety or wellness goals.
But the real draw is the AI clone. It's designed to talk like Brown, to give pep talks like Brown, to push you like Brown would. The app learns your habits and adjusts its coaching style over time. It's like having Karamo in your pocket, minus the actual human scheduling conflicts.
Brown is best known for his role on "Queer Eye," where he handles the "culture" segment — essentially, he's the one who sits people down and gets them to confront their emotional baggage. His ability to connect with strangers and dig into their pain points made him a fan favorite. He's also a television host, author, and activist.
Kē is available now on iOS and Android. The app operates on a subscription model, though pricing details weren't immediately disclosed. Brown has said he wants to make wellness accessible, but AI coaching doesn't come free.
This is the latest example of celebrities turning themselves into AI products. From digital influencers to chatbot companions, the line between human connection and algorithm is blurring. Brown's bet is that people will pay for a virtual version of a person they trust — even if that person is just code.
Whether an AI clone can replicate the real Karamo's magic is still an open question. But for anyone who's ever wanted a personal life coach at 2 a.m., Kē might be the next best thing.