GCB Bank and Visa are taking their partnership to the next level — and this time, it's not just about processing payments.

At a meeting held at GCB Bank's Head Office in Accra, executives from both institutions discussed how to use data and technology to understand customers better and give them what they actually want. The goal: smarter, more personalised, and more rewarding payment experiences.

The Visa delegation was led by Fabrice Konan, the company's Cluster and Country Head for Ghana. He came with Dorothy Matemba, Senior Director and Head of Client Marketing for Africa; Oluwaseun Adaramola, Director and Head of Marketing for West Africa and Ghana; and Richard Twum, Business Development Manager and Account Executive for GCB.

On the GCB side, the bank's Chief Marketing, Communications and Customer Experience Officer, Cynthia Ofori-Dwumfuo, led the reception. She was joined by Margaret Bernice Esinam Obimpeh, Head of Personal Banking; Kwadwo Owusu Asamoah, Head of Brand and Marketing; and representatives from the Cards, Digital Transformation and Corporate Affairs teams.

"Our relationship with VISA continues to evolve beyond payments into a broader collaboration focused on creating meaningful experiences for our customers," Ofori-Dwumfuo said.

The discussions covered several areas: using data-driven insights to tailor communications, running digital engagement campaigns, and promoting convenience and value in everyday transactions. Both sides agreed that understanding the customer's lifestyle is key.

Fabrice Konan said Visa is committed to helping GCB achieve its customer experience goals. He noted that the future of payments will be shaped not just by technology, but by how well institutions anticipate and respond to what people need.

"We believe the strongest payment experiences are created when technology, data and customer understanding come together to deliver solutions that are simple, relevant and valuable to people's everyday lives," Konan stated.

This isn't a new relationship. GCB and Visa have worked together for years, and this meeting was about deepening that bond. The bank is Ghana's oldest indigenous bank, founded in 1953, and has been pushing digital transformation hard in recent years. Visa, a global payments giant, brings its worldwide network and insights to the table.

For everyday Ghanaians, this could mean better debit and credit card offers, more relevant promotions, and a smoother experience when paying with Visa cards at home or abroad. The bank wants to make sure its products fit the way people actually live and spend.

The meeting ended with both sides expressing optimism. They said they'll keep looking for new ways to improve customer journeys and create value through innovative, customer-centred experiences.

  • GCB Bank is Ghana's oldest indigenous bank, founded in 1953
  • Visa delegation led by Fabrice Konan, Cluster and Country Head for Ghana
  • GCB team led by Cynthia Ofori-Dwumfuo, Chief Marketing, Communications and Customer Experience Officer
  • Meeting held at GCB Bank's Head Office in Accra
  • Focus areas: data-driven insights, targeted communications, digital engagement, convenience